About Us

We may call ourselves FAD, but our philosophy negates the very idea of fleeting trends. FAD is not just a brand, it’s a movement to defy the very concept of fast-paced fashion! Unlike fast fashion companies, our goal is not to encourage you to spend more by buying clothes that have a short fashion span, In fact, we want you to buy our products for their quality and longevity - empowering you to showcase your unique style and personality for years to come.

With sustainability at the core of our ethos, we are dedicated to reducing our impact on the planet by adopting eco-friendly practices throughout our production process. From sourcing sustainable materials to implementing waste-reducing techniques, we strive to create fashion that is as kind to the earth as it is to the wearer.